New Products Management. C. Merle Crawford

ISBN: 9780071263368

Published:

Paperback

558 pages


Description

New Products Management.  by  C. Merle Crawford

New Products Management. by C. Merle Crawford
| Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 558 pages | ISBN: 9780071263368 | 7.55 Mb

Written with a managerial focus, this textbook is useful to the student and practitioner. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view.



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