The Business Idea: The Early Stages of Entrepreneurship Soren Hougaard

ISBN: 9783540226635

Published: October 25th 2004

Hardcover

232 pages


Description

The Business Idea: The Early Stages of Entrepreneurship  by  Soren Hougaard

The Business Idea: The Early Stages of Entrepreneurship by Soren Hougaard
October 25th 2004 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 232 pages | ISBN: 9783540226635 | 5.63 Mb

Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneurMoreSuccessful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved.

Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry. Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox.

The Business Idea provides the tools making it of interest to anyone who works with getting an enterprise off the ground or studies entrepreneurship.



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